It’s not only important to come up with colours that represent your brand identity, but it’s also vital to make sure you’re choosing colours that will inspire and motivate your ideal clients.Ĭolour psychology plays a role in our every day lives. It helps the branding process flow more smoothly.įor small business owners who might be outsourcing to several different freelancers or external suppliers, a mood board helps to clearly communicate design ideas.Ĭhoosing a colour palette for your mood boardĬhoosing a colour palette for your mood board is one of the most crucial steps in creating a brand identity. When your entire company is working from the same design inspiration you’ll have a consistent approach across your brand identity, website design, packaging and other marketing materials.
You might fall in love with a pattern that carries a different visual energy than the photography style you’ve chosen. But did you know that there’s such a thing as a happy font? Fonts have subtle (and not so subtle) personalities and traits that can affect not only how we feel but even how we perceive what we’re reading.Ĭhosen in isolation, colours that you like might not go with fonts that you like the look of. You might have heard of colour psychology and know that colours have the ability to evoke universal thoughts and feelings.
It provides the overarching vision for a visual identity that communicates the deeper goals of your business. Your mood board is the first step in creating a consistent brand identity design. You can create different branding mood boards for new campaigns, programmes or products, you can create mood boards for sales pages, website design and micro sites or apps. Once you have created your brand you can use mood boards to inspire and guide different creative projects in your business including: Once you’ve created your brand strategy you can expand on your brand essence and start to pull together visual inspiration that fits with how you want your brand to look and feel. Before you start to gather inspiration and create your mood board you need to sit down and do the brand strategy work that underpins ‘why’ your brand should and feel a certain way. Although most people make the mistake of starting their brand exploration with a mood board, it’s not the first step in your branding journey.
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